Brief

La Cuchara de Aimée is the brand evolution of a boutique bakery born from La Cuchara de Madera. The goal was to take the nostalgia of traditional recipes and translate it into a modern, memorable brand identity. While many bakeries lean into ultra-minimalist and neutral aesthetics, we wanted to honor the brand's heritage with a distinctive, warm visual language that stands out on the shelf.

I combined the Pastry Chef’s rich story with a contemporary visual universe, turning every packaging piece into a canvas. I created a specialized series of custom illustrations for signature desserts like La Pirámide and the Basque Cheesecake—and paired them with a versatile system of seals, checkerboard bands, and custom patterns. From the logo system and packaging to the in-store experience, every detail was designed to make La Cuchara de Aimée feel approachable, memorable, and crave-worthy.