SONGS Rebrand

Description

As part of my Master’s in Branding and Visual Communication, I worked on a rebranding project for Songs, a digital platform that empowers independent artists to sell their music, connect with fans, and retain ownership of their rights.

Our concept positioned Songs as a forward-thinking, artist-first brand with the core idea: "Take control. Empower your art." I collaborated closely with my team to define the strategic foundation and bring the brand to life visually. We developed a bold, collage-inspired visual identity that reflects the raw creativity and autonomy of emerging artists.

To enhance the brand’s expressive energy, we focused on crafting dynamic animations that reinforced the disruptive tone and added movement and rhythm to the visual system.

Style

Brand Strategy, Visual Identity, Motion Design, Concept Development

Role

Designer, Animator & Strategist