Adventure House is a hypothetical travel agency brand created as the culminating project for my Master's program. Born from a personal and professional lifelong goal to work for Disney this project allowed me to channel that passion into a comprehensive brand system that merges academic rigor with fan driven enthusiasm.

Context: Master's Thesis Final Project

Discipline: Brand Strategy, Visual Identity, Niche Marketing

Adventure House is not just an agency; it is a curator of experiences that transforms complex planning into an exciting adventure for the inner child.

• Core Mission: To inspire bookings by appealing directly to nostalgia, motivating the audience to see the trip through the eyes of their inner child.

• Narrative & Tone: The brand system is articulated through a fan-based, close, and highly visual narrative. It acts as an aesthetic and emotional guide for an audience that already loves Disney.

• Inspiration: The core message and aesthetic are inspired by Pixar’s Up, serving as a constant reminder that “The adventure is out there” waiting for us to live it.

The visual identity was designed to create a subtle, yet direct, link to the Disney universe.

• Custom Typography: The primary typeface (HeadingNow) was customized using Glyphs to integrate a subtle Mickey Mouse ear detail into the lowercase "o"s. This ensured a modern, recognizable, and fan-friendly aesthetic without compromising professionalism.

• Art Direction: Imagery focuses on authentic moments of real people enjoying the experience, reinforcing the emotional, "inner child" narrative.

Deliverables

• Marketing: Promotional posters.

• Digital: Full social media visual presence.

• Customer Journey: Physical assets like Binders, Stickers, and Care Packages.