Día WOW
Logo
Key Visuals
Social Media
Commercials
Out- of -Home Advertising
Día WOW - Casa Cuesta
Description
As the lead designer for Casa Cuesta's collaboration with Ogilvy RD, I spearheaded the rebrand of CasaCuesta.com's largest online sale, Día Wow. Our main objective was to position Día Wow as the most significant online event of the year.
We emphasized vibrant, eye-catching colors to draw attention to the brand, balancing this with a sleek monochromatic palette that lent sophistication and focus to key messages.
Animations were incorporated strategically, bringing a dynamic and engaging energy to the campaign, ensuring the sale's visibility and appeal to a wide online audience.
Style
Art Direction, Graphic Design, Commerical Production.
Role
Sr. Graphic Designer and Art Director